LINGO CLIPS — Junction Asia 2025 YBM Track Winner

The track mission: language apps are everywhere, yet learners quit — use AI to bring Gen-MZ back. The essence we landed on was that for Korean adult learners, English never becomes a reward. If the reward circuitry stays silent, willpower alone cannot carry you.

So we borrowed the one behavior MZ pours spare minutes into: short-form video. Each learning breath became a 10–30 second clip, and the entry trigger became an AI-generated situational meme — friction pushed to zero. I pitched the concept and led the team through screen flows, reward design, and the pitch’s core message: the “Reward Psychology Gap.”

On build, I took frontend and infra alone: card transitions, swipe-triggered video, completion reward effects — every addictive interaction raised to demo grade — while also clearing infra roadblocks like server exposure, firewall rules, and domain/certificate setup. The result: YBM Track Winner.